[ Selected work ]

Campaigns
that moved markets.

A curated look at recent campaign executions across hospitality, food, fintech and public affairs — in Miami, Lima, Berlin and beyond.

Babbel Germany

Case // 001 — Education / Media Strategy

Babbel Germany logo

Babbel Germany

[ Challenge ]

Babbel's initial campaigns for its government-funded A2–B1 German integration courses underperformed. The pre-pilot had to prove digital advertising could efficiently reach eligible immigrant audiences across Germany and generate qualified interest.

[ Solution ]

We restructured the entire paid media engine — building more precise audience segments, simplifying the campaign architecture for faster optimization, and testing localized creatives in multiple languages — to scale volume without sacrificing lead quality.

[ Deliverables ]

  • Paid media strategy
  • Audience segmentation
  • Multilingual creative testing
  • Campaign optimization

[ Result ]

27X LEAD VOLUME 67% REDUCTION IN CPL

Wyndham - Costa del Sol

Case // 002 — Hospitality / Performance Marketing

Wyndham - Costa del Sol logo

Wyndham - Costa del Sol

[ Challenge ]

Drive consistent online bookings across more than 10 hotel locations nationwide, while competing with OTAs and global hotel brands for visibility.

[ Solution ]

We implemented a performance-focused digital marketing strategy designed to drive direct bookings while strengthening the brand's online presence. Campaigns included Google Ads, Meta Ads and TikTok, combined with ongoing campaign optimization, creative testing, and social media management to maximize visibility and conversion performance.

[ Deliverables ]

  • Performance marketing
  • Google, Meta & TikTok Ads
  • Creative testing
  • Social media management

[ Result ]

$1.24M TRACKED REVENUE 9,200+ BOOKINGS

FED Restaurant & Bar

Case // 003 — Food & Restaurants / Brand & Performance

FED Restaurant & Bar logo

FED Restaurant & Bar

[ Challenge ]

FED Restaurant & Bar in Lucerne wanted to move away from a 'too elegant, too serious' image and lean into something bolder and cheekier — repositioning the brand with a more spontaneous, provocative personality.

[ Solution ]

Millennial stepped in to reshape the brand's tone of voice and creative output. The Backyard Burger Smash Pop-Up — under the tagline 'Backyard Burger – smash your hunger' — showcased their playful side, activated through TikTok for Business and Meta for Business campaigns across Switzerland.

[ Deliverables ]

  • Brand repositioning
  • Pop-up launch strategy
  • TikTok & Meta for Business
  • Content & social creative

[ Result ]

BOLDER BRAND VOICE SOLD-OUT POP-UP

Prairie Street

Case // 004 — E-commerce / Full-Funnel Performance

Prairie Street logo

Prairie Street

[ Challenge ]

Scale Prairie Street's online sales while maintaining efficient customer acquisition costs across paid channels. The brand needed a structured full-funnel strategy to improve conversion rates, reduce CPA, and maximize revenue, especially during key seasonal moments like Passover.

[ Solution ]

We built an integrated full-funnel system combining paid media, email marketing, and conversion optimization. Traffic from Meta Ads and Google Ads was optimized to drive high-intent users, supported by ongoing content creation to improve performance. Klaviyo email flows were implemented to recover abandoned carts, drive repeat purchases, and increase customer lifetime value. Additionally, Shopify and GoHighLevel were used to ensure seamless tracking, automation, and overall funnel efficiency.

[ Deliverables ]

  • Paid media (Meta & Google Ads)
  • Klaviyo email marketing
  • Conversion optimization
  • Shopify & GoHighLevel tracking

[ Result ]

+141% PURCHASES -56% CPA

Koala Insulation

Case // 005 — Home Services / Lead Generation

Koala Insulation logo

Koala Insulation

[ Challenge ]

Generate consistent interest from homeowners considering insulation improvements while addressing the strong seasonality of the industry, where demand typically fluctuates throughout the year.

[ Solution ]

We developed a multi-channel marketing strategy designed to educate homeowners on the benefits of insulation upgrades and generate qualified leads year-round. Campaigns include Google Ads, Social Media, OOH, Direct Mailing, Text & Email Campaigns, and Home Service Platforms like Angi. The campaigns supply the entire annual lead flow for multiple Koala Insulation franchise locations, generating consistent growth across the territories we support.

[ Deliverables ]

  • Google Ads & paid social
  • OOH & direct mailing
  • Text & email marketing
  • Home service platforms (Angi)

[ Result ]

$16M+ IN REVENUE UP TO 98% YOY GROWTH

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